MINNETONKA, Minn. (September 5, 2006) – Minnetonka-based Normark Corporation, member of the Rapala VMC Group, the world’s leading fishing tackle manufacturer, has promoted Zack Swanson to vice president of sales. 

 

Swanson’s new responsibilities as vice president of sales include managing Normark’s sales and account teams, as well as both the regional and trophy dealer customer base.

 

Swanson began his relationship with Normark as an employee of the VMC Corporation. He later became a trophy dealer specialist with Normark and quickly shifted to national sales manager.

 

“Zack’s exceptional work, in-depth knowledge about our product line and his devotion to our industry make him an incredible asset to our company,” says Tom Mackin, president of Normark. “His hard work has been noticed not only by everyone within the organization, but also by his customers who feel the passion Zack brings day after day.”

 

Swanson commented, “It has been an honor to grow with such a great organization. I look forward to expanding my responsibilities and continuing to demonstrate my enthusiasm for Rapala and our other brands.”

 

As an avid outdoorsman and angling enthusiast, Swanson credits his growth to his passion and love for the outdoors and being able to apply those personal values to his work ethic.