“Saltwater fisherman around the world look to Rapala for performance and innovation,” says Tom Mackin, president of Normark Corporation, the U.S. marketing and distribution unit of the Rapala VMC Group. “Whether it’s fast trolling or inshore casting, Rapala saltwater lures produce results day-in and day-out.”

Here are some of the reasons why saltwater fisherman will be turning to Rapala again this year when they’re looking to land some of these tough customers:

X-Rap™ Series
With three saltwater additions to the X-Rap series, a good thing has gotten even better. The new X-Rap™ Magnum® 30 is designed to troll fast and deep, perfect for species like tuna, dolphin, grouper and wahoo. The jointed body on the new X-Rap™ Jointed Shad provides exaggerated action that allows a slower retrieve to put finicky striper, blues and tarpon on the bite. If inshore stripers, tarpon, blues and other species are your game, the new X-Rap™ 14 is available in eight patterns that use the classic X-Rap hard-cutting, slashing and darting action to produce results.

Twitchin’ Rap®
Fish can’t resist the struggling, wounded minnow action of the twitchin’ retrieve. Combine that with a near-neutral buoyancy in saltwater and you’ll see fish go nuts right at or just after a brief pause. With six new pro-selected colors and patterns, the Twitchin’ Rap will put backwater snook and redfish, along with tarpon and sea trout, on the bite.

Skitter Walk®
With topwater lures, “walking the dog” is a proven method for bringing in big fish, and no lure provides better “walk-the-dog” action than the Skitter Walk. Looking just like a swimming mullet or fleeing baitfish, the Skitter Walk is especially effective for redfish, snook, tarpon and other species that go for topwater baits. Put one of the three new patterns on and toss it out. Pump. Reel. Pump. Reel. And hold on tight.
About Rapala
Dedicated to delivering memorable fishing experiences every time, the Rapala Group, based in Vääksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, fishing reels, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox, Storm and Williamson brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information, visit rapala.com.