Created in celebration of what would have been the 100th birthday year of company founder Lauri Rapala, this detailed official history was written with the full cooperation of the family and key associates from around the world. As the best resource on this premier brand, it is a “must-have” for all fishing enthusiasts.

Rapala lures, sold in over 140 countries, are responsible for more world-record fish than any other lure. Rapala is the dominant company in a hugely popular sport enjoyed by 44 million recreational anglers in the US alone – more people than play golf or tennis combined. Rapala: Legendary Fishing Lures provides a definitive and meticulous record of the development of the unique Rapala lure range, from the 1930’s Original “Wounded Minnow” carved by Lauri Rapala from pine bark and wrapped with foil to the “Super Shad Raps” of today. Leading anglers like Jan Eggers and Constant Guigo offer insightful commentary on the company’s fishing gear and their success with it.

Illustrated from personal, company and historical archives, the book offers detailed product history, record charts and performance information.

More than 200 pages chronicle the evolution of the world’s most famous fishing lure maker.

Rapala: Legendary Fishing Lures can be found at bookstores everywhere, it can also be ordered at www.motorbooks.com or by clicking "buy now".