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Hard Baits

Tie on a Luhr-Jensen hard bait and you’re engaging the experience of generations of craftsmen with a deep understanding of the predator-prey relationship and how to motivate fish to strike. These crankbaits have precisely tuned swimming actions for a productivity you’ve never experienced before. A vast array of colors, including new UV Bright finishes, enables you to find the perfect match for the conditions.

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The Hot Lips Express is a deep diving crankbait with a loud rattle that stays in the strike zone for the bulk of your retrieve. Hot Lips Troller is specially made for trolling, with a less severe dive angle. Use the Speed Trap to cover water quickly and effectively. A great search bait. The Kwikfish is legendary for its aggressive, wide side-to-side action that generates savage strikes from small trout to huge king salmon. Extreme and Lighted Versions also available. The Hot Shot is your river back trolling specialist and a staple of steelhead, trout and salmon anglers. The J-Plug features a free-moving swivel chain-to-hook harness that provides and unmatched darting, erratic minnow action.