ABOUT RAPALA
Rapala fishing lures have caught more world record fish than any other lure. The Rapala legacy began in 1936 when a modest fisherman, Lauri Rapala, carved the first Original Floater from a piece of cork using a shoemaker's knife.
HOW2TV
We've been out on the water, shooting video with our famous pros, creating short segments that demonstrate the swimming action of Rapala lures, and teach the secrets to catching fish under changing conditions.
RAPALA APPAREL
Lookin' for Rapala apparel? Head over to RapalaApparel.com to browse through all the latest Rapala logo shirts, jackets, hats, hooded and crewneck sweatshirts and more.
RAPALA eRAP-UP
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