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Rapala.com Promotions

10% Off Welcome Email Offer

10% off every item in your cart except excluded items listed below. No minimum amount required. Applicable Taxes, Shipping and Surcharges still apply. The coupon code indicated within the Welcome email is required and must be applied during checkout in the Promotion Code section (either within the Cart or in Step 2 of Checkout) in order to receive this offer. Products from all 12 brands on Rapala.com are eligible for this offer and will contribute towards the required minimum with the following exceptions: MarCum: Fish Finders / Sonar, Underwater Fishing Cameras and Accessories; Rapala: Logo Lures.

Regarding returns of products from an order that received free, flat rate or expedited shipping, we reserve the right to apply the original applicable shipping charges if the return takes the product total below the offer threshold.

Free or Flat Rate Shipping Offers

Applicable Orders over the indicated minimum product total before taxes, surcharges, and shipping will receive the indicated free, flat rate or expedited shipping offer. Unless one is specified, a coupon code is not required. If applicable, the offer will automatically be applied to the cart total once the minimum threshold (excluding taxes, shipping and surcharges) is reached. Taxes and Surcharges are still applicable to the order. Offer not valid on previous orders. AK & HI are excluded from Standard Ground Shipping offers.

The applicable free, flat rate or expedite shipping offer is valid until the offer ends, changes or is removed, whichever comes first. Rapala reserves the right to change or discontinue offers at any time.

Products from all 12 brands on Rapala.com are eligible for this offer and will contribute towards the required minimum with the following exceptions: Rapala: Logo Lures.

Regarding returns of products from an order that received free, flat rate or expedited shipping, we reserve the right to apply the original applicable shipping charges if the return takes the product total below the offer threshold.

Gift with Purchase Offers

Applicable Orders over the indicated minimum product total before taxes, surcharges, and shipping will receive the indicated item(s). Value is full non-promotional retail value. A coupon code is not required. Once the indicated threshold is reached (excluding taxes, shipping and surcharges), the gift item(s) will automatically be added to your cart.

Offer valid while supplies last, or the offer ends, changes or is removed, whichever comes first. Rapala reserves the right to change or discontinue offers at any time.

Products from all 12 brands on Rapala.com are eligible for this offer and will contribute towards the required minimum with the following exceptions: Rapala: Logo Lures.

Regarding returns of orders that received a free gift with purchase, to receive a full refund, you must also return the free gift. If an applicable free gift is not returned with a product return, the refund amount will be reduced to reflect the value of the free gift.

Discounted Product Offers

If applicable, the product discount will automatically be applied to the product. If on the product page, you may need to go through all the selectors (pick a size/color) before seeing the discounted price of the product. Unless specified, a promotion code is not necessary to redeem product discounts. Offer applies to regular pricing only, while supplies last. Offer not valid on previous purchases. Taxes and Surcharges are still applicable to the order.

Rapala reserves the right to change or discontinue offers at any time.

"Buy X, Get Y Free" or "Buy X, Get Y% Off" Offers

Buy X products, Get Y products at the indicated amount (ex. Free, 25% off, 50% off, etc). Products that are eligible for this offer will be marked as eligible and will be honored with this discount in the cart once the offer threshold has been met. Offer will be applied to products of equal or lesser value. This promotion can be applied multiple times within the same order. Offer applies to retail pricing only, while supplies last. Offer not valid on previous purchases. Taxes and surcharges are still applicable to each order. Offer cannot be combined with any other discounted product offer - if applicable the greater of the two discounts will be applied to the product. Products listed as CLEARANCE are excluded from BOGO offers unless the offer terms state otherwise. If a qualifying item is returned, you must return the free or discounted item(s) with it to get the full refund. Regarding returns of products from an order that received free, flat rate or expedited shipping, we reserve the right to apply the original applicable shipping charges if the return takes the product total below the offer threshold.