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A Little Rock, A Lot Of Roll

With the newest member to the Rapala® family, the hard-rolling Flat Rap®. It all started with the Classic Original Floater from Rapala®, and at first glance anglers can see the family resemblance with the new hard-flashing Flat Rap®, but this new family member has a few new tricks to offer.

"The Flat Rap is really unique. It captures a little bit of a Shad Rap® and a little bit of a Minnow Rap® but produces an action all its own because of its flat sides," explains Mark Fisher, Rapala director of field promotions. "The Flat Rap has a hard-rolling action that is paired with a quicker, tighter, wounded-minnow display."

Its flat sides and scooping triangular lip combine to generate a hard flashing side-to-side action that screams "eat me" as it slices through the water between two and five feet. Balsa construction allows anglers to pause the Flat Rap on the retrieve, which sends the lure into a slow-rise, mimicking an exhausted, wounded baitfish â€" they can twitch it again to bring it back to life but will need to hold on; the strike’s about to hit.

"The Flat Rap is a great lure that will become a go-to staple in an angler’s arsenal," says Fisher. "It’s a versatile lure that can be cast or trolled, for multiple species."

With the Flat Rap’s long, flat body and VMC® Black Nickel Treble Hooks, anglers can cast farther and needn’t worry about having to tell the story about the one that got away.

The Flat Rap is available in 12 color patterns and comes in two sizes. Size 08 is 3 1/8 inches long and weighs 1/4 ounce, while size 10 is 4 inches long and weighs 3/8 ounce.

Each Flat Rap is hand-tuned and tank-tested to ensure it embodies the fish-catching action Rapala is known for.