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Customer Service

How to Use My Cart

The My Cart is your Shopping Cart on You may add items from any of the 13 brands listed across the top of (including Rapala, VMC, Sufix, Storm, StrikeMaster, etc) to one single Shopping Cart for easy shopping and quick and easy checkout.

Items you place in your shopping cart while you are shopping on will remain there until they are purchased, added to your wish list or gift registry, or removed.

Since product availability is not secured until items are purchased, it is possible for an item to become unavailable while it is in your shopping cart. If an item becomes out of stock while in your shopping cart, an error will occur and you will have to remove it from your shopping cart.

Options In My Cart

  • UPDATE QUANTITY: To change the quantity of a specific item, enter the preferred quantity in the quantity field next to the item you wish to change and then click the “Update” button beneath the quantity field.
  • REMOVE AN ITEM FROM YOUR SHOPPING CART: To remove an item, click the "Remove” button under the QTY column.
  • ADD AN ITEM TO YOUR WISH LIST: if there are items in your shopping cart that you do not wish to purchase immediately but you would like to save for future purchase or to share with another, you can add items to your wish list any time by clicking the “add to wish list” button to the right of the item.
  • EDIT ITEM DETAILS: To edit item details such as color, size, or length, click “edit”.
  • TAXES: Taxes are calculated during Checkout and do not appear in the shopping cart.
  • SURCHARGES: Applicable Product Surcharges will appear in the Surcharges total of the shopping cart items.
  • SHIPPING CHARGES: Shipping charges calculate in the Shipping step (Step 1) of Checkout, and do not always appear in the shopping cart.
  • APPLICABLE PROMOTIONS: Any applicable promotions except promotions related to shipping will appear in your shopping cart. Shipping discounts may calculate and appear during checkout.
  • ENTER A PROMOTION CODE: If you have a promotion code, enter it in the “Enter Promotion Code” section at the bottom of your Shopping Cart, and click “apply”. You will also have an opportunity to enter a promotion code in a similar section in the Billing step (Step 2) of Checkout.
  • Our checkout process is fast, easy, and secure. For more information on our secure shopping guarantee, click here.