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Fast Facts


  • • The correct pronunciation of Rapala is Răp-a-la.
  • • Sold in over 140 countries around the world
  • • 26 Rapala VMC distribution companies
  • • Factories in Finland, France, Ireland, Estonia, and China
  • • World’s leading brand of fishing lures
  • • Manufacture approx. 20 million lures a year
  • • Rapala is the only brand to cover multiple fishing tackle categories (lures, rods, reels, knives,tools,etc
  • • More world record fish caught on Rapala Lures
  • • Rapala is the only company in the world to mass produce fishing lures made of wood (balsa)
  • • Each Rapala lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action
  • • Each Rapala lure features up to 12 coats of durable paint and epoxy
  • • 1936 Lauri Rapala makes his first lure out of cork
  • • 1959 Normark is established and starts distributing Rapala lures in the US
  • • 1962 Major breakthrough in US when LIFE magazine publishes an article on Rapala