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Customer Service

Wish List


Our convenient wish list helps you save items that you don’t want to purchase immediately or that you want to share with others. You can add any items across our 12 brands to your wish list. Just log in or create a Rapala.com Account to access your Wish List.

We'll save your wish list even after you log out, making it easy to locate and purchase these items in the future. Adding a product to your wish list does not guarantee that inventory will be available when you are ready to buy, but all items you place on your wish list will remain there until they are purchased or removed.

How to Access My Wish List (after logging into your account)

  • Step 1: Log in to your Rapala.com account
  • Step 2: Click My Profile in the footer of any page
  • Step 3: Click "Modify Wish List"

How to Add Items To My Wish List

  • Option 1: On the Product Page you wish to save, click "Add to Wish List" under the "Add to My Cart" button.
  • Option 2: In your cart, click the "Add to Wish List" link next to the product you wish to save.

    Note: You must log in to add an item to your wish list. You must first make all product selections (pick a size/color) before the "Add to Wish List" link will become clickable.

How to Remove Items From My Wish List

  • Navigate to your wish list. Click "Remove" next to the item you wish to remove.

How to Add Wish List Items To your Cart

  • If you wish to purchase items that are in your Wish List, simply click the “Add To My Cart” button next to the item on your wish list. The quantity that displays in your wish list will be added to your cart. You can update these in your cart before checking out. These items will remain in your Wish List until you remove them.

    Note: You can easily access your Cart and Checkout, at the top right corner of any page of Rapala.com.

How to Make My Wish List Public

  • If you wish for others to be able to search for your wish list on Rapala.com, select the “Make This List Public” button at the top of your wish list. You can always change it back to private with the same button (button will change to “Make This List Private” when list is public).
  • To include a shipping address so family and friends know where they can send your item(s), simply choose one from the address drop down within your wish list. You can add new addresses in the Addresses section of your Rapala.com profile (i.e. "My Account").

How to Find Someone Else’s Wish List

  • Search for any public wish lists by entering the wish list holder’s first and last name OR enter the email address associated with their account. You must be signed into your account to search for a wish list.