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Customer Service

Open an Account

We encourage you to set up an account and customize your preferences. Improve your shopping experience by taking advantage of these great benefits:

  • One shared account across 12 great sites... Rapala and its 11 respected brands share many features and functions including your account. These brands include Rapala, VMC, Storm, Luhr-Jensen, StrikeMaster, MarCum, Blue Fox, Terminator, Trigger X, Sufix, Williamson, and ICE FORCE.
  • Faster Checkout: Securely save your addresses and billing information for super-fast checkout.
  • Order History: Access important information regarding your purchases and track your orders up to the moment it arrives. You may also view or print the details of all your past orders.
  • Create and Access Your Wish List: Gather together the items you want to remember for later or share with friends.

Opening an account at is easy. Simply click “Log In” at the top of any page or create an account during the checkout process. When creating an account, we ask you for just a few pieces of information:

  • Your first and last name.
  • Your email address, which will serve as your user name.
  • Your phone number, which we may use in case there are issues with your account or issues with an order placed through your account.
  • Your password ensures that only you have access to your account information. The password can be 7 to 20 characters long.