Fast Facts
• The correct pronunciation of Rapala is Răp-a-la.
• Sold in over 140 countries around the world
• 26 Rapala VMC distribution companies
• Factories in Finland, France, Ireland, Estonia, and China
• World’s leading brand of fishing lures
• Manufacture approx. 20 million lures a year
• Rapala is the only brand to cover multiple fishing tackle categories (lures, rods, reels, knives, tools, etc..)
• More world record fish caught on Rapala Lures
• Rapala is the only company in the world to mass produce fishing lures made of wood (balsa)
• Each Rapala lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action
• Each Rapala lure features up to 12 coats of durable paint and epoxy
• 1936 Lauri Rapala makes his first lure out of cork
• 1959 Normark is established and starts distributing Rapala lures in the US
• 1962 Major breakthrough in US when LIFE magazine publishes an article on Rapala