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Rapala Fast Facts
- Sold in over 140 countries around the world
- 26 Rapala VMC distribution companies
- Factories in Finland, France, Ireland, Estonia, and China
- World's leading brand of fishing lures
- Manufacture approx. 20 million lures a year
- Rapala is the only brand to cover multiple fishing tackle categories (lures, rods, reels, knives, tools, etc..)
- More world record fish caught on Rapala Lures (242 all-time records) 14 new records in 2004
- Rapala is the only company in the world to mass produce fishing lures made of wood (balsa)
- Each Rapala lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action
- Each Rapala lure features up to 12 coats of durable paint and epoxy
- 1936 Lauri Rapala makes his first lure out of cork
- 1959 Normark is established and starts distributing Rapala lures in the US
- 1962 Major breakthrough in US when LIFE magazine publishes an article on Rapala
- 1998 Normark goes public
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