Privacy & Security
Our Promise to You
Information You Provide to Us
You can visit and browse this Site without telling us who you are or revealing any Personal Information. If you choose only to look at the Site and do not wish to make any purchases, you need not provide any Personal Information.
When you create an account with us, we will ask you for the following Personal Information: first and last name, e-mail address (which will function as your user name) and telephone number. We will also ask you to create a password for your account. Please see our Terms and Conditions of Use for further information regarding passwords. This information may be used for various marketing and/or business purposes including, but not limited to, market research and direct mailings or e-mailings from Rapala.
If you want to make a purchase from the Site using a credit card, and already have an account, we will collect additional Personal Information from you as required from our third party payment gateway, www.paypal.com, in order to validate your credit card and authorize the dollar value of your purchase for payment. Information collected includes cardholder name, billing address, billing city, billing state, billing zip code, card number, card expiration date and Card Code Verification number ("CCV"). The CCV is the number which appears on the back of your card in the signature block; it allows us to verify that you have the card in your physical possession. This credit card information is used for verification of a valid credit card and authorization for the value of the requested purchase.
Information Automatically Collected
When you visit this Site, our Web servers may collect some information automatically, such as your Internet protocol address, the identity of your Internet Service Provider, your operating system, and the time and date of your visit. This information is not linked to Personal Information. This information is used to compile aggregate statistics about the total number of daily visitors to our Site, the pages most frequently visited and how long visitors tend to stay at each page. By collecting this information, we get a better understanding of your preferences so we can continually improve your online experience with us.
We may use "cookies" or tracking mechanisms that collect Personal Information on this Site to connect your customer information to the items in your shopping cart.
The Site also tracks dates, times, and transactions made by users who are signed into their accounts while on the Site. We use this tracking for Site management purposes.
If you choose to use one of our contact e-mail addresses to send us any information other than that listed above under "Information You Provide to Us" and "Information Automatically Collected," we are not responsible for keeping that information private. Please see our Terms and Conditions of Use for further information about our policies regarding unsolicited information.
Disclosure of Information We Collect
Updating Your Information
If any of the Personal Information you submitted to our Site is inaccurate or outdated or otherwise needs to be changed or deleted, you can make the changes on our website. After you sign in you can update your profile.
How We Secure Your Information
Our Site has industry-standard measures in place to protect the loss, misuse and alteration of the information under our control. Personal Information that you submit to our Site is stored on secure servers, which have managed firewall protection.
Personal information that you submit to our Site may also be stored for us by an authorized third party, Campaign Monitor, which facilitates the transmission of some of our marketing information. Rapala is not responsible for any breaches in security experienced by Campaign Monitor. We encourage you to contact Campaign Monitor directly at www.campaignmonitor.com if you have questions regarding the security that it provides with regard to your Personal Information.
Protecting the privacy of children is very important to us. For that reason, our Site does not intentionally solicit, collect and/or maintain personally identifiable information from users under age 13. If you are under the age of 13, we ask that you do not submit any Personal Information to us and use this Site only under the supervision of a parent or guardian. If you are a parent or guardian and you believe your child has submitted Personal Information to us, please contact us and we will delete your child’s Personal Information from our records.