Fast Facts

• • The correct pronunciation of Rapala is Răp-a-la.
• • Sold in over 140 countries around the world
• • 26 Rapala VMC distribution companies
• • Factories in Finland, France, Ireland, Estonia, and China
• • World’s leading brand of fishing lures
• • Manufacture approx. 20 million lures a year
• • Rapala is the only brand to cover multiple fishing tackle categories (lures, rods, reels, knives,tools,etc
• • More world record fish caught on Rapala Lures
• • Rapala is the only company in the world to mass produce fishing lures made of wood (balsa)
• • Each Rapala lure with a swimming lip is individually hand-tuned and tank-tested for perfect swimming action
• • Each Rapala lure features up to 12 coats of durable paint and epoxy
• • 1936 Lauri Rapala makes his first lure out of cork
• • 1959 Normark is established and starts distributing Rapala lures in the US
• • 1962 Major breakthrough in US when LIFE magazine publishes an article on Rapala