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Jigging Rap
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Scatter Rap Tail Dancer

Anglers Love Rapala Hard Baits and Knives

For the ninth year in a row, a majority of anglers surveyed chose Rapala hard baits over all over competitors. Rapala fishing knives also comprised a category-leading percentage of purchases.

Stylish, yet comfortable apparel

Great for outings on the water, but appropriate for a night at your favorite campfire, soon you will be the best-dressed angler in the boat.

SHOP APPAREL

Fish Still Fall for the Original Floating^®Rapala

All Original Floating Rapalas are constructed of balsa wood and are hand-tuned and tank-tested to ensure their world-renowned action, straight from the box.

ORIGINAL FLOATING LURE

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Rapala & Respected Brands Emails

Anglers Love Rapala Hard Baits and Knives

Stylish, yet comfortable apparel

Fish Still Fall for the Original Floating®Rapala

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Fish Still Fall for the Original Floating^®Rapala